Reuters takes a look at how the Republican party has been trying to rebrand Trump and how long that lasted (about a half hour).

“For four nights at Donald Trump’s nominating convention in Milwaukee, a roster of speakers attempted to give one of the most divisive politicians in recent U.S. history a makeover, describing him as a loving and caring family man whose near-assassination at a rally on Saturday had changed him.

“Early in his speech on Thursday night, as he accepted his party’s presidential nomination at the Republican National Convention in Milwaukee, it seemed Trump had bought into the carefully orchestrated effort to repackage him as a humbler, unifying figure, more palatable to swing voters who will be crucial to winning the Nov. 5 election.

“In an age when our politics too often divide us, now is the time to remember that we are all fellow citizens,” Trump said.

“That new version of Trump lasted barely half an hour.

“Then the Trump more familiar to Americans – the bombastic thrower of insults who revels in demonizing his opponents – re-emerged, trampling over the message of unity so painstakingly choreographed by the Republican National Committee this week.

“In a rambling 92-minute address that broke the record for the longest convention speech in history, Trump called Democratic President Joe Biden the worst president in U.S. history and the former Democratic House Speaker “crazy Nancy Pelosi,” and accused Democrats of launching judicial witch hunts against him and creating a “planet of war.”

“The Democrat Party should immediately stop weaponizing the justice system and labeling their political opponent as an enemy of democracy, especially since that is not true,” Trump said.

“Using familiar hyperbolic and divisive language, he said illegal immigration to the United States was “the greatest invasion in history” and was leading to the deaths of hundreds of thousands of Americans every year, though neither claim is supported by any data.

“He painted a dark picture of a crumbling America, a nation in decline, its cities crime-ridden and economically depressed, a staple image of his stump speech in which he presents himself as the country’s savior.

“We had been told this was going to be a different Trump, a softer side,” Mary Anna Mancuso, a Republican strategist and Trump critic, said afterward. “Trump’s speech was not about unifying the nation. It was the same Trump that we’ve seen and there was no difference.”

Full article: https://www.reuters.com/world/us/trump-tramples-republican-party-effort-give-him-image-makeover-2024-07-19/