“India’s largest budget carrier, IndiGo, is the first airline to trial a feature that lets female passengers book seats next to other women to avoid sitting shoulder-to-shoulder with a man in a move designed to make flying more comfortable for female passengers.”

“The airline’s booking process is fairly standard except for the seat map which highlights seats occupied by women with the color pink. This information is not visible to male passengers, according to the airline.”

“‘We have a significant share of female travelers. And, basically, technology is now enabling some things which were not able in the past … We brought it up as a test for female travelers to check in and see where they can sit next to another female traveler, and actually it has resounded very, very well of course with our customers, but also internationally,’ CEO Pieter Elbers said in an interview with CNBC.”

Source: https://www.cbsnews.com/news/indigo-tests-feature-that-lets-women-book-seats-away-from-men