Americans Refusing to Pay Higher Prices May Be Helping Avoid Inflation

Looks like consumers have more of an impact on the economy than the government does. When everyone keeps paying for things no matter how much the prices go up, that encourages raising prices further.

“Some of America’s largest companies, from Amazon to Disney to Yum Brands, say their customers are increasingly seeking cheaper alternative products and services, searching for bargains or just avoiding items they deem too expensive. Consumers aren’t cutting back enough to cause an economic downturn. Rather, economists say, they appear to be returning to pre-pandemic norms, when most companies felt they couldn’t raise prices very much without losing business.”

Source: https://apnews.com/article/inflation-prices-consumers-economy-spending-federal-reserve-c69408f05baeffac0023ceb76b747999

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